Having imagery to get your point across and connect with customers on social media as well as online marketing is necessary. Although some franchises and large corporations do offer some company images, it can pay to hire your own business photographer. Let’s take a look at some of the reasons you should think of hiring your very own photographer for your small business.
Customers Search Online
These days you can tell a lot about a business from their online profiles. Many are so inclined to get a feel for a potential business before they even attempt to make contact with them. Prospective customers are checking out your business online. Having photos of your team on your website and social media pages is a must.
People want to be able to put a face with a name. These photos can help to create more credibility when people contact you on the phone. Suddenly you aren’t just the person that answered the phone but instead, you are Jim who wears the suit and glasses.
Show Off How Many Employees You Have
When it comes to getting the big deals, big businesses will automatically rule out a small company which they deem doesn’t have the manpower to make it happen. If your company has grown over the years, it’s important to show potential consumers. Make sure your regular picture uploads include your entire team so possible customers will be able to see just how big your company is.
Fun And Constant Engagement
Social media marketing is all about keeping your potential clients engaged with your brand. No one likes reading a wall of text. You need photos to break up your new content and having a professional photographer on hand can help fill that quota. In addition, a photographer can help to get your content across to consumers more effectively than just words alone.
In addition, you can ensure that all your photos are unique. There’s nothing worse than sending out content to consumers, only to realize that the image you used was already in your competitor’s content last week. It’s human nature to associate the content of an article with the first place we saw an image. When the consumer sees the image you sent, it reminds them of your competitor’s article. Be unique to engage your consumers and create a lasting impression.
Capture Company Events
Giving back to your community feels good and is great publicity for your business. You should have a professional photographer on hand to take photos during these events. A skilled photographer will be able to capture specific moments that an average joe using a plain old camera can’t. A photographer can greatly increase your event roi.
As you can see, there are many reasons why you should consider hiring a photographer for your small business. Remember that when you pay out money to someone, you want to ensure you are getting a return on that investment. With a company photographer, the return continues on far after the photos are taken.